Comlurb is promoting an awareness campaign to encourage selective collection this Friday (31/5), starting at 8 am, at the street market on Rua Alzira Brandão, in Tijuca, in the North Zone. The campaign aims to encourage residents of Rio to separate potentially recyclable materials at home. The goal is to get the recycling wheel turning, in addition to reinforcing selective collection routes.
The campaign has been running since March of last year. In 2023, Comlurb's focus was on squares and beaches, with a total of 48 actions, in highly visible points in the North, South, Central and West zones. This year, the actions are concentrated in street markets in all regions of the city.
During the campaign, informative pamphlets are distributed, and technicians answer questions and provide guidance to the population. Currently, Comlurb's selective collection service serves 122 neighborhoods in Rio. All collected material is delivered to 28 waste picker cooperatives, which separate and sell the products. Recyclable waste thus guarantees work and income for cooperative members and their families. Currently, door-to-door collection is done once a week, on alternate days to home collection. The population can find out about the collection day and time on each street in the city. Comlurb page.
For the recycling cycle to be increasingly successful, it is essential that residents participate in this process, promoting the separation of waste in their homes. Without the participation of the population, the selective collection service becomes unproductive.
