Comlurb's selective collection incentive campaign was at a free market in Botafogo, this Saturday 

This Friday (11/10), Comlurb is carrying out an awareness campaign and encouraging selective collection at a street market in Botafogo - Disclosure

Comlurb held an awareness campaign this Saturday (27/4) to encourage selective collection at the street market on Rua Paulo Barreto, in Botafogo, in the South Zone. The campaign aims to encourage residents of Rio to separate potentially recyclable materials at home. The goal is to get the recycling wheel turning, in addition to reinforcing selective collection routes.

The campaign to encourage selective waste collection has been running since March of last year. In 2023, Comlurb's focus was on squares and beaches, with a total of 48 actions, in highly visible points in the North, South, Central and West zones. This year, the actions will be concentrated in street markets in all regions of the city.

During the campaign, informative pamphlets are distributed, and technicians in the area answer questions and provide guidance to the population. Currently, Comlurb's selective collection service serves 122 neighborhoods in Rio. All collected material is delivered to 28 waste picker cooperatives, which separate and sell the products. Recyclable waste thus guarantees work and income for the cooperative members and their families. Currently, door-to-door collection is done once a week, on alternate days to home collection. The population can find out about the day and time of collection in each street on the website Comlurb.

For the recycling cycle to be increasingly successful, it is essential that residents participate in this process, promoting the separation of waste in their homes. Without the participation of the population, the selective collection service becomes unproductive.