Comlurb's selective collection incentive campaign will be at Praça da Cruz Vermelha this Saturday

The campaign's main objective is to increase the population's participation in separating potentially recyclable materials at home - Disclosure

Comlurb is holding an awareness campaign this Saturday (16/3) at the Praça da Cruz Vermelha street market, between Rua do Resende and Rua Tadeu Kosciusko, in the city center, starting at 8 am, encouraging residents of Rio to separate potentially recyclable materials at home. The goal is to get the recycling wheel turning, in addition to reinforcing selective collection routes.

The campaign to encourage selective waste collection has been running since March of last year. In 2023, Comlurb focused on squares and beaches, with a total of 48 actions in highly visible locations in the North, South, Central and West Zones. This year, the actions will be concentrated in street markets in all regions of the city.

During the campaign, informative pamphlets are distributed, and technicians in the area answer questions and provide guidance to the population. Currently, Comlurb's selective collection service serves 122 neighborhoods in Rio. All collected material is delivered to the 28 waste picker cooperatives, which separate and sell the products. Recyclable waste thus guarantees work and income for the cooperative members and their families. Currently, door-to-door collection is done once a week, on alternate days to home collection. The population can find out more here about the day and time of collection on each street.

For the recycling cycle to be increasingly successful, it is essential that residents participate in this process, promoting the separation of waste in their homes. Without the participation of the population, the selective collection service becomes unproductive.