Rio de Janeiro's Street Decoration Contest for the World Cup announces winners and revives tradition.

The Rio de Janeiro City Hall announced, this Monday (June 29th), the results of the Carioca Street Decoration Contest for the 2026 Football World Cup “Believing is an Art: Rio in the Colors of the Hexa”. In total, 50 streets, alleys and lanes from different regions of the city participated in the initiative, which revived one of the most striking traditions of Rio residents during the football world championships.

First place went to Rua Taturana, in Vicente de Carvalho. Second place was won by Via Apia, in Rocinha, and third place went to Estrada da Pedra (Monte Horebe), in Santa Cruz.

The contest awards prizes to the three best-decorated streets in the city during the World Cup. First place will receive R$ 50; second place, R$ 30; and third place, R$ 20.

In addition to the cash prize, the 20 highest-ranked streets, villages, and alleys will receive a commemorative plaque in recognition of their creativity, resident involvement, and community participation.

The evaluation was carried out by a judging committee composed of representatives from the municipal departments of Culture, Civil Affairs, Government Coordination, and Sports. The decorations were analyzed based on criteria such as creativity, community participation, visual impact, organization, safety, accessibility, and preservation of the functioning of public services.

Inspired by the traditional mobilization that transforms the streets and neighborhoods of Rio de Janeiro during the World Cups, the contest aimed to encourage popular participation, strengthen the sporting spirit, value popular culture, and reinforce the feeling of belonging and pride in the city.

 

The 20 highest-rated streets, alleys, and lanes:

1st – Taturana Street – Vicente de Carvalho (1st place)

2nd – Via Apia – Rocinha (2nd place)

3rd – Estrada da Pedra (Monte Horebe) – Santa Cruz (3rd place)

 

Below is a list of the remaining streets that will receive the city hall's street signs:

 

Maria de Fátima Street – Street B (Del Castilho)
Capiberibe Street (Santo Cristo)
Pereira Nunes Street (Vila Isabel)
Sunflower Street (Bento Ribeiro)
Rio de Janeiro Street (Bangu)
Novo Paraíso Street (Complexo do Alemão)
Veloso Road (Street E) (Senator Vasconcelos)
Congo Street (Projected A) (Kennedy Village)
Israel Street (City of God)
Our Lady of Grace Street (Pitangueiras)
Adriano Street (Méier)
Jorge Rudge Street (Vila Isabel)
Baepina Street (Irajá)
Vila Real Street (Senador Camará)
Barão da Gamboa Street (Santo Cristo)
Silva Souza Street (Olaria)
Bernardo's Path (Pavuna)