The Rio de Janeiro City Hall prohibits advertising for betting platforms in outdoor media and public spaces.

The Rio de Janeiro City Hall published a decree this Monday (July 13th) prohibiting the display of advertising for betting platforms in public spaces within the municipality. The measure applies to all locations with outdoor advertising, street furniture, and other places whose operation depends on authorization, license, permission, or concession from the municipality.

The decree aims to protect the urban landscape, strengthen city planning, and reduce the population's exposure, especially that of children and adolescents, to advertising for sports betting platforms and online gambling. Enforcement will be carried out by the Licensing and Inspection Coordination (CLF), which will order the immediate removal of illegal advertisements and apply the sanctions stipulated in municipal legislation.

The ban applies to any form of advertising by these companies, including trademarks, logos, company names, apps, websites, promotional campaigns, bonuses, slogans, mascots, and any other elements capable of directly or indirectly identifying the betting platforms.

"The Rio de Janeiro City Hall will not accept the use of outdoor advertising, which is regulated by the municipality and belongs to all Rio residents, whether from public or private property, to promote an activity that has caused indebtedness, compulsion, and destroyed Rio and Brazilian families," stated Mayor Eduardo Cavaliere.

The measure also mandates that municipal government agencies and entities observe the new rule in all contracts, concessions, permits, licenses, and authorizations involving advertising on public property. Furthermore, the prohibition now applies to events sponsored, contracted, or organized by the City Hall.

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13 July 2026

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