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RioFilme announces schedule for Rio2C
Published on 26/05/2025 - 11:38 | Updated on 26/05/2025 - 11:43
The City of Arts will host Rio2C, one of the largest events dedicated to creativity in Latin America - Fabio Motta/City Hall of Rio Starting this Tuesday (May 27), Rio will host one of the largest events dedicated to creativity in Latin America: Rio5C, which will take place at Cidade das Artes until June 2, with guests representing some of the largest industries and economic powers in the world. In this edition, RioFilme, an agency linked to the Municipal Department of Culture, is bringing something new to film technology enthusiasts: the RioFilme Stand, held in partnership with Quanta. The stand will present the most modern resources currently used in the audiovisual world. The public will be able to watch presentations on virtual production, motion capture, camera tracking and previews. The film “O Auto da Compadecida 1”, a co-production of RioFilme through the Cash Rebate public notice, will be used as an example to illustrate the practical use of these tools, some of which are used in major Hollywood productions.
One of the highlights of the program is the panel “The future of Brazilian audiovisual: Inclusion, sustainability and economic development”, which will be held on Thursday (29/5) in the Screening Room, and will be led by Leonardo Edde, CEO of RioFilme. The debate will feature the CEO of Ancine, Alex Braga, and the executive secretary of the Ministry of Culture, Marcio Tavares. The meeting will address one of the most anticipated topics for the audiovisual sector in Rio de Janeiro at the moment: the announcement of the RioFilme Development Program for 2025, which has investments of R$ 100 million, agreed upon in the regional agreement carried out in partnership between the City of Rio and the Federal Government (Ancine Audiovisual Sector Fund). The panel will announce the opening of the Public Consultation of the Notices, starting on Monday (2/6), and the investment lines for 2025.
The debate on the agenda will continue in the panel “Meeting with RioFilme – Audiovisual Promotion Program 2025”, in which RioFilme's Investment Director, Maurício Hirata, will talk to Fabiana Trindade, representative of Ancine's Financing Secretariat, also on Thursday, starting at 14:30 pm.
RioFilme's schedule at Rio2C also includes signing agreements and partnerships with national entities, such as the Cooperation Agreement that will be signed on Wednesday (28/5) between the company and the Department of Culture and Tourism of Salvador. The partnership aims to develop joint institutional cooperation actions aimed at strengthening the audiovisual sector in Rio and the capital of Bahia. Rio will also sign a Cooperation Agreement with the city of Niterói, uniting and adding successful experiences from both cities to promote audiovisual.
Another partnership that should be formalized at Rio2C is the launch of the Film Friendly Seal. The initiative involves RioFilme and VisitRio, an entity that represents the Rio tourism trade. The seal will endorse establishments such as hotels and restaurants, partners in actions to support and attract filming to the city of Rio, strengthening the city's image as an international film destination.
Developed in partnership between the Rio Film Commission and VisitRio, the seal consolidates a series of actions already carried out, which aim to support film crews who choose the city of Rio as a location. A policy that has worked at national and international levels: every year Rio surpasses its record for the number of filming days.
The RioFilme room and stand will be open from May 28th to 30th and are open to all those who are accredited at Rio2C.
Discover other highlights of RioFilme's program at Rio2C 2025:
Tuesday – 28/5
14pm – RioFilme Room – discussion group – creation of the National Film Commission
In the first quarter of 2025, the creation of an Interministerial Working Group (GTI) was formalized by means of an ordinance issued by the Ministry of Culture, with the aim of discussing and collecting relevant information for the development of a policy to support, promote and attract filming, which will culminate in the creation of the National Film Commission. The purpose of the panel is to hold a debate on the topic with some of the representatives of the nine agencies and entities that make up the group. Moderator: Rio Film Commission coordinator, Daniel Celli.
Wednesday 29/5
11:30 am to 12:30 pm – Screening Room: The future of Brazilian audiovisual, inclusion, sustainability and economic development
RioFilme presents its vision for the development of the Brazilian audiovisual industry and presents the Rio de Janeiro Audiovisual Development Program 2025. Presentation: CEO of RioFilme, Leonardo Edde.
14:XNUMX pm – RioFilme Room – Security and reliability as essential elements for attracting investment to the audiovisual industry: signing of the Pacto Brasil and presentation of the Malha Fina project
RioFilme is the first company in the audiovisual industry to join the Brazilian Pact for Business Integrity, launched by the Office of the Comptroller General of the Union (CGU). This is another step towards generating greater reliability and security for the industry to expand its sources of investment. In addition, Ancine will present the results of its Malha Fina program, which brought greater legal security and transparency to the accounting analysis processes. Moderator: Leonardo Edde.
14:30 pm – RioFilme Room – Meeting with RioFilme: Rio de Janeiro Audiovisual Promotion Program 2025
RioFilme presents the latest news on the notices that make up the 2025 Rio de Janeiro Audiovisual Development Program. Presentation: Riofilme Investment Director, Maurício Hirata.
18:30 pm – RioFilme Stand – Rio – Niterói Partnership
Signing of the Cooperation Agreement between Rio de Janeiro and Niterói.
Thursday 30/5
11am – RioFilme Stand – Filme Friendly destination/launch of the Filme Friendly seal
RioFilme invites representatives of Brazilian Film Commissions and partners who also make Rio an attractive destination for audiovisual productions to talk about best practices and incentives, among other actions and plans to enhance the cities as attractive destinations for audiovisual productions. Moderator: Daniel Celli
15:30 pm – RioFilme Room – Sustainability in the audiovisual sector
Launch of the new version of the Sustainability Guide, produced by SICAV, Firjan and now updated by EcoVision in partnership with RioFilme. The panel will also feature the signing of the Cooperation Agreement between Panvision, SICAV and RioFilme. Mediator: Leonardo Edde.
