The City of Rio, through Riotur, published the Call for Proposals and Counterparts for New Year's Eve Rio 2021 this Thursday, the 10th, in the Official Gazette of the Municipality. Interested parties may obtain the document and its attachments at the headquarters of the Tourism Company, in Cidade das Artes, in Barra da Tijuca (Avenida das Américas, nº 5.300, 3rd floor – Operations Directorate) or via email selecaopublica.riotur@gmail.com. Companies interested in submitting a proposal must notify us by 17 pm on October 22, 2020, also via email selecaopublica.riotur@gmail.com. After that, proposals will only be submitted on October 27, 2020.
“New Year’s Eve in Rio 2021 will have a new model, due to the current situation in the world due to the COVID-19 pandemic, and the format will be different from what we have had in the city. We will have a socially responsible New Year’s Eve and will not encourage people to take to the streets. In addition, the private sector will have a unique opportunity to create a memorable New Year’s Eve, expressing a sense of hope and the desire for a better year. The idea is for this new New Year’s Eve to be one of renewal and reflection, and to be an act of respect and a tribute to the victims and professionals who are on the front lines of the fight against the pandemic. Now, with the Specifications and Counterparts already published, we await proposals from companies that want to be part of this special New Year’s Eve with creative projects that are in harmony with the current reality,” said Fabrício Villa Flor de Carvalho, acting president of Riotur.
Riotur's idea is to have musical attractions featuring major national and international artists at the main tourist attractions in the city of Rio de Janeiro, as well as laser lights with visual effects. Therefore, the New Year's Eve event from 2020 to 2021 will not have an audience, as is traditional, and will be broadcast live on the internet on the official YouTube channel of the Municipal Tourism Company (www.youtube.com/rioturoficial), with sign language interpreters at all presentations. It is also planned to broadcast on free-to-air or cable TV.
The organizing company chosen to hold the event will be responsible for the entire organization, from the development of the project, which will be judged by its originality and creativity, among other aspects, to the infrastructure and post-production of the New Year's Eve event. In addition, the company will be responsible for making the project financially viable. Therefore, the organizing company must obtain sponsorship, with a maximum of one brand signing as “presented by” and up to eight brands signing as “sponsorship”.
It is worth remembering that all items contained in the Specifications and Counterparts are a minimum guideline with basic requirements for companies to present their projects and proposals, with the presentation of a different format being permitted, with differentiated and alternative structures, as long as they are in line with the Golden Rules of the Rio de Janeiro City Recovery Plan, in order to enable the holding of New Year's Eve Rio 2021.
*Links to the publication in the Official Gazette:
https://doweb.rio.rj.gov.br/portal/visualizacoes/pdf/4690#/p:39/e:4690?find=caderno%20de%20encargos
https://doweb.rio.rj.gov.br/portal/visualizacoes/pdf/4690#/p:40/e:4690?find=fabr%C3%ADcio%20villa%20flor
