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City Hall offers free digital marketing course for Rio entrepreneurs
Published on 17/11/2023 - 14:20 | Updated
Rio de Janeiro entrepreneurs will be able to improve their digital skills and expand their businesses in the online environment. The Rio de Janeiro City Hall, through the Municipal Department of Labor and Income (SMTE), has already opened registrations for the Digital Marketing course that will be taught on November 25, 27 and 28 at Empreenda.Rio, at Praça da República, 139, in the city center. But candidates should hurry, as places are limited. Registration for the first module of the course can be done through form. Or else, in the SMTE website or on Trabalha Rio's Instagram (@trabalha.rio).
The Digital Marketing course will be divided into four modules, which can be taken independently. Registration is now open for the first module, which will be held on three dates: the 25th, from 9 am to 13 pm; the 27th, from 13 pm to 17 pm; and the 28th, from 9 am to 13 pm.
In this first stage, micro, small and medium entrepreneurs will learn, among other things, engagement and brand building strategies, copywriting techniques applied to posts and ads on social networks and how to use design tools and resources.
Part of the Rio+Cursos program, the workshop is the first of Empreenda.Rio, the new program launched by SMTE. According to the municipal secretary of Labor and Income, Everton Gomes, qualification is essential, especially in view of the major transformations in the market.
– The Digital Marketing course is another initiative that seeks to qualify and help the more than 542 thousand individual microentrepreneurs in Rio to expand their businesses. Often, the merchandise is innovative and the service, special. However, it is necessary to know how to use the correct tools and means to sell products and services. And, today, everyone needs to master digital marketing.
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